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Module: 1. AAU Agency/Module 1 - Mindset Tracking 10
Lesson: 04. What You Need What You Dont
Duration: 13:11
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[00:00 -> 00:04] All right, this lesson is going to be pretty much what you need and what you don't.
[00:04 -> 00:06] The title says it all.
[00:06 -> 00:11] The reason why I want to cover this is because I think there's a lot of misconceptions when
[00:11 -> 00:16] people are getting into a business or even people who haven't already established business
[00:16 -> 00:18] that they think they always need more.
[00:18 -> 00:21] And that don't mean more money or more clients.
[00:21 -> 00:24] I mean more things.
[00:24 -> 00:27] But what I want to go through real quick is let's just get started and talk about what
[00:27 -> 00:34] you absolutely need and you will hear me say this word throughout the entire training.
[00:34 -> 00:36] You do need to simplify.
[00:36 -> 00:37] Okay.
[00:37 -> 00:38] Keep it simple.
[00:38 -> 00:41] You don't need a lot of fancy things.
[00:41 -> 00:47] You're going to be approached by people calling you trying to sell you their business services.
[00:47 -> 00:49] What you don't need is all of those services.
[00:49 -> 00:54] You don't need every software package available to man.
[00:54 -> 00:57] I'm going to show you just how slim.
[00:57 -> 01:03] You can run a business and I do that because I don't need all these extra tools.
[01:03 -> 01:05] Some of them nice to have.
[01:05 -> 01:07] Some of them are.
[01:07 -> 01:10] A lot of them I just don't need and I don't really want them.
[01:10 -> 01:15] I don't want to pay a hundred dollars for software that I'm using five percent of.
[01:15 -> 01:16] Right.
[01:16 -> 01:20] So that's why I use a lot of spreadsheets, but it's easy for me.
[01:20 -> 01:21] It's simple.
[01:21 -> 01:23] You're going to be like, how do you run an agency with spreadsheets?
[01:23 -> 01:25] You'll see.
[01:25 -> 01:27] Because it's all that I need.
[01:27 -> 01:33] But here is what you absolutely need to run your business.
[01:33 -> 01:35] First you need a business name.
[01:35 -> 01:41] Now this can be, this is your legal business name and they some people call it an assumed
[01:41 -> 01:42] name.
[01:42 -> 01:46] Now an assumed name is really the business name itself.
[01:46 -> 01:50] It doesn't have to be what you're going to put on your business cards or your website.
[01:50 -> 01:55] What it's going to be used for is basically just filing taxes and your legal business
[01:55 -> 01:56] name.
[01:56 -> 02:02] For example, my legal business name is Mancini Enterprises Inc.
[02:02 -> 02:04] I haven't what's called an S Corp.
[02:04 -> 02:08] You also need to figure out what kind of business you want to run.
[02:08 -> 02:11] Like what business entity do you want an S Corp?
[02:11 -> 02:16] Do you want a limited liability which is called an LLC?
[02:16 -> 02:18] Do you just want a sole proprietorship?
[02:18 -> 02:21] All of them have their advantages and disadvantages.
[02:21 -> 02:23] I'm not the person to ask for that.
[02:23 -> 02:26] That's something you should ask an accountant.
[02:26 -> 02:30] You can write off different things for different entities.
[02:30 -> 02:34] But you do need to figure out a business name.
[02:34 -> 02:37] So like I said, it can be whatever you want to call it.
[02:37 -> 02:41] They just call it an assumed name which is your business name.
[02:41 -> 02:46] You can go through like for example on the Minnesota Secretary of State.
[02:46 -> 02:51] You go through to register a business and it talks about, okay, you're going to need to
[02:51 -> 02:53] create an online account.
[02:53 -> 02:55] You are going to go to the business filings page.
[02:55 -> 02:57] Like the business structure you would like.
[02:57 -> 03:01] Business structure is your assumed name like an L or excuse me.
[03:01 -> 03:05] Business structure is your LLC or whatever you want.
[03:05 -> 03:09] Answer the questions about the nonprofit or professional status.
[03:09 -> 03:10] Verify the name, right?
[03:10 -> 03:13] Name availability, availability guidelines.
[03:13 -> 03:15] That's where they would look for your assumed name.
[03:15 -> 03:20] So once you do all that, this probably when I talk about guidelines of how long this will
[03:20 -> 03:23] take depending on your state, I don't know.
[03:23 -> 03:29] I do happen to know that in Minnesota, this took me, I don't know, 15 minutes.
[03:29 -> 03:30] That's really all it needs to take.
[03:30 -> 03:33] When it comes to figuring out the business name, it doesn't really matter.
[03:33 -> 03:35] You can change it later if you want.
[03:35 -> 03:39] But this is just what you need to set the business up.
[03:39 -> 03:42] It's going to be the business name that you give to the bank when you want to set up a
[03:42 -> 03:45] banking business bank account.
[03:45 -> 03:47] So you don't have to put a ton of thought into it.
[03:47 -> 03:51] Once again, mine is Manseenie Enterprises Inc.
[03:51 -> 03:53] Not real fancy.
[03:53 -> 03:58] The business license, that's all part of that process, right?
[03:58 -> 04:01] So you will get your business license and your assumed name here.
[04:01 -> 04:05] So at least in the United States, all you need to do to get your business license and your
[04:05 -> 04:09] assumed name is find the Secretary of State for your state.
[04:09 -> 04:15] Just type that in, you know, Secretary of State for Minnesota for business or something
[04:15 -> 04:18] like that or Florida or wherever you live.
[04:18 -> 04:21] Next, you need a tax ID.
[04:21 -> 04:27] So this one, you can go tax ID number for business.
[04:27 -> 04:29] It should be the first thing that comes up.
[04:29 -> 04:31] IRS tax ID apply today.
[04:31 -> 04:33] You literally click there.
[04:33 -> 04:34] Okay.
[04:34 -> 04:37] It's going to ask what type of business you set up.
[04:37 -> 04:40] So that's why you have to complete the other step first.
[04:40 -> 04:43] So this is the right order, right?
[04:43 -> 04:46] Get your business name, your business license, your tax ID number.
[04:46 -> 04:48] Once again, you have to be legal.
[04:48 -> 04:52] You have to have a tax ID number and this will take you just a couple of minutes.
[04:52 -> 04:56] I think you'll have the tax ID number within an hour of setting that up.
[04:56 -> 04:59] As far as Costco is a tax ID number is free.
[04:59 -> 05:05] A business license, it will depend on the type of business entity you set up and your
[05:05 -> 05:06] state.
[05:06 -> 05:14] For example, mine as an S corp, I think was something like $130 or $140 for the year.
[05:14 -> 05:18] And it was, you know, it takes 15 minutes.
[05:18 -> 05:20] The tax ID number is free.
[05:20 -> 05:21] You can get that right away.
[05:21 -> 05:24] You're going to need a domain name for your website.
[05:24 -> 05:27] You know, mine happens to be manseanydigital.com.
[05:27 -> 05:30] This you might have to put a little bit more work into.
[05:30 -> 05:35] But one thing you can do is you can go through a Google and search domain name generator and
[05:35 -> 05:39] you can go down to here like this one domain name generator.
[05:39 -> 05:44] Now to give you expectation, this can take you down the rabbit hole.
[05:44 -> 05:45] And let it.
[05:45 -> 05:46] Okay.
[05:46 -> 05:49] You do want a name that you're going to keep.
[05:49 -> 05:50] You're going to be building a website.
[05:50 -> 05:53] You don't want to have to change your domain name later.
[05:53 -> 05:59] So do find a domain name that's going to encompass all of what you want to do.
[05:59 -> 06:02] Manseany digital was about digital marketing.
[06:02 -> 06:06] I chose that because it didn't matter what kind of digital marketing I did.
[06:06 -> 06:12] If I did SEO or if I did Google ads or if I did social media or whatever, it would encompass
[06:12 -> 06:13] that.
[06:13 -> 06:15] You want to encompass what you're going to do.
[06:15 -> 06:18] Maybe I would do something like the manseany agency.
[06:18 -> 06:19] Right?
[06:19 -> 06:20] That's simple.
[06:20 -> 06:21] It's easy.
[06:21 -> 06:22] It's not long.
[06:22 -> 06:26] And it's something that I can find myself using forever to find out if it's available.
[06:26 -> 06:28] Go to a place like that.
[06:28 -> 06:29] Go Daddy.
[06:29 -> 06:34] This is where I get all my domain names and I would type in something like manseanydigital.com.
[06:34 -> 06:36] Right?
[06:36 -> 06:39] Search domain.
[06:39 -> 06:42] And you can see obviously it's taken, but they will give you some other ideas.
[06:42 -> 06:44] Manseanydigital.net.
[06:44 -> 06:46] Manseanydigital with a hyphen.
[06:46 -> 06:47] Right?
[06:47 -> 06:51] What I would suggest is sticking with the .coms as much as possible.
[06:51 -> 06:57] And if you can't find what you're looking for, try adding certain words in front of it like
[06:57 -> 07:02] the manseany digital agency or manseany digital agency, something like that.
[07:02 -> 07:05] And I know it's important because you're going to have this for a long time, but you
[07:05 -> 07:08] should be able to figure out a name for your agency pretty quick.
[07:08 -> 07:10] Don't get cute with it.
[07:10 -> 07:15] You don't, you know, don't get the best digital marketing agency on the planet.com.
[07:15 -> 07:16] Right?
[07:16 -> 07:17] Come up with something professional.
[07:17 -> 07:21] So come up with something easy to remember and something as short as possible and try
[07:21 -> 07:23] to get the .com.
[07:23 -> 07:25] You do not need multiple domain names.
[07:25 -> 07:32] You don't need manseanydigital.com and manseanydigital.net and manseanydigital.org.
[07:32 -> 07:34] That is not going to help you at all.
[07:34 -> 07:36] You just need one domain name.
[07:36 -> 07:38] Don't think you have to buy all of them.
[07:38 -> 07:39] You don't.
[07:39 -> 07:41] Next, insurance.
[07:41 -> 07:42] This is going to be really up to you.
[07:42 -> 07:46] I have business insurance through, you know, the same people that we have our homeowners
[07:46 -> 07:48] insurance through.
[07:48 -> 07:51] And the reason why you want to have this is you want to make sure you're covered.
[07:51 -> 07:55] If you are just going to be working out of your home like I am, I literally work out of a
[07:55 -> 07:56] bedroom of my home.
[07:56 -> 07:59] I don't have people coming and going.
[07:59 -> 08:02] It's not like I have a storefront and if somebody walks in and the light fixture falls
[08:02 -> 08:05] on their head, it's not like kind of insurance.
[08:05 -> 08:09] What it is, is it covers me just in case anybody sues me.
[08:09 -> 08:14] Now, I'm never going to get to that point because if somebody, if you know, one of their
[08:14 -> 08:17] projects doesn't work, I'm just going to give them their money back.
[08:17 -> 08:21] But this covers me for everything that you really don't expect.
[08:21 -> 08:25] It's like when you buy car insurance, you don't expect to get into an accident.
[08:25 -> 08:28] But if you do, you know that you're covered.
[08:28 -> 08:31] You don't expect anything to happen bad with your business.
[08:31 -> 08:33] But if it does, you know you're covered.
[08:33 -> 08:38] And you can just get that by calling whoever does your car insurance or unless it's just
[08:38 -> 08:40] unless all they offer is car insurance.
[08:40 -> 08:45] But you can just look up in your local area type of business insurance.
[08:45 -> 08:47] You know, most agencies do sell it.
[08:47 -> 08:52] If they don't, they can at least forward you to someone who does.
[08:52 -> 08:55] And it will be obviously more expensive the more coverage you need.
[08:55 -> 08:59] If you need a million dollars in business insurance, it's going to be more expensive than somebody
[08:59 -> 09:00] who doesn't.
[09:00 -> 09:02] So I can't really give a ton of advice on that.
[09:02 -> 09:05] But I would just something I would suggest.
[09:05 -> 09:08] You do need a computer and you do need reliable internet access.
[09:08 -> 09:13] If you are going to be constantly be battling with your internet provider because your
[09:13 -> 09:20] internet needs to keep going out, maybe you should try and find an alternate company for
[09:20 -> 09:21] that.
[09:21 -> 09:23] Reliable you work online all day.
[09:23 -> 09:24] That's all it is.
[09:24 -> 09:26] You do need reliable internet access.
[09:26 -> 09:28] I can't stress that enough.
[09:28 -> 09:29] And two monitors.
[09:29 -> 09:31] This isn't crucial.
[09:31 -> 09:36] But when you are setting campaigns up and doing ads and things like that, it does help
[09:36 -> 09:37] a lot.
[09:37 -> 09:40] It's a little bit more efficient.
[09:40 -> 09:44] Even if you only have a laptop, get an external monitor and you can plug that into your laptop
[09:44 -> 09:47] so you use your laptop screen as one and another monitor.
[09:47 -> 09:51] I mean, you can get them so inexpensive now.
[09:51 -> 09:53] You don't even need to buy a new one.
[09:53 -> 09:57] You can go to a pawn shop and just see what the monitor looks like and probably pick one up
[09:57 -> 09:59] for 20, 30 bucks.
[09:59 -> 10:05] So if that, you know, I know we have extra monitors just sitting around the house that
[10:05 -> 10:07] I used to have, I used to use.
[10:07 -> 10:11] So it's not crucial but something that might help you.
[10:11 -> 10:16] Now what you don't need, what you don't need is to rent any space.
[10:16 -> 10:18] You can do this business with a laptop.
[10:18 -> 10:20] You can do it from a coffee shop.
[10:20 -> 10:22] You can just do it from your kitchen table.
[10:22 -> 10:24] You don't need to rent space for this business.
[10:24 -> 10:28] I've never had any nor do I ever expect to.
[10:28 -> 10:30] You don't need separate phone lines.
[10:30 -> 10:34] Don't go out and buy a separate cell phone or call the phone company and say, I need to
[10:34 -> 10:36] install a business line.
[10:36 -> 10:42] You don't need to do that because what you can do nowadays is you can get a separate business
[10:42 -> 10:43] number.
[10:43 -> 10:44] You can get that number online.
[10:44 -> 10:46] I'm going to show you how to do that.
[10:46 -> 10:50] And what you're going to do is you're just going to forward that to your cell phone and
[10:50 -> 10:52] you're going to be like, well, I get a lot of calls on my cell phone.
[10:52 -> 10:55] I don't want a bunch of business calls coming in.
[10:55 -> 10:57] That's just something you might need to get over.
[10:57 -> 11:00] When people have separate phones, that's totally fine.
[11:00 -> 11:01] I don't.
[11:01 -> 11:04] I literally have all of my phone calls come to my cell phone.
[11:04 -> 11:05] It's fine.
[11:05 -> 11:10] What I do is I program my business number into my cell phone so that when anybody calls
[11:10 -> 11:13] it, up pops my business name.
[11:13 -> 11:16] So I can see that that's a business call.
[11:16 -> 11:18] And if it's after hours and if I don't want to answer it, I'm not going to answer it.
[11:18 -> 11:20] I can go to voicemail.
[11:20 -> 11:25] But if it does, you know, if I am, you know, trying to get clients and I'm waiting for
[11:25 -> 11:29] people to call me back and I see that number pop up, I'm ready to go.
[11:29 -> 11:32] Like I stop what I'm doing and I put my sales hat on.
[11:32 -> 11:34] So I'm going to show you how to do that.
[11:34 -> 11:38] What you don't need, you don't need to know Google ads yet or completely.
[11:38 -> 11:43] And what I mean by that is right now you don't need to know Google ads.
[11:43 -> 11:46] Down the road, you're going to need to know something about it.
[11:46 -> 11:50] You're going to have to be able to talk to clients and explain to them what's going
[11:50 -> 11:53] on and how they work.
[11:53 -> 11:58] You don't need to know everything about Google ads because if you are going to outsource
[11:58 -> 12:02] this to an eight to somebody else, then you don't need to know that much about it, right?
[12:02 -> 12:06] But you do need to know kind of the overall structure.
[12:06 -> 12:10] You do need to know just kind of the, you know, entry level terminology and we'll teach you
[12:10 -> 12:12] all that.
[12:12 -> 12:15] But you don't need to know all the nooks and crannies of Google ads because believe me,
[12:15 -> 12:17] there's a lot.
[12:17 -> 12:21] Once again, I will add all my Google ads videos to this training going forward.
[12:21 -> 12:26] But you don't need to know Google ads yet or completely.
[12:26 -> 12:27] Okay.
[12:27 -> 12:29] So keep that in mind.
[12:29 -> 12:33] What you don't need, you don't need complexity.
[12:33 -> 12:38] We're talking about running an entire business with a laptop and a cell phone.
[12:38 -> 12:41] That is all that you need.
[12:41 -> 12:43] Don't over complicate things.
[12:43 -> 12:45] Don't put the cart before the horse.
[12:45 -> 12:47] We're going to show you how to go out and find clients.
[12:47 -> 12:50] We're going to show you how to build campaigns.
[12:50 -> 12:54] We're going to show you some tools that will make it easier, but we are going to show you
[12:54 -> 12:56] some options.
[12:56 -> 12:59] We also are going to show you what you don't need to have.
[12:59 -> 13:01] You don't need a ton of fancy software.
[13:01 -> 13:04] You don't need to worry about going on hiring people right now.
[13:04 -> 13:08] We are going to do lean and mean so you don't need complexity.
[13:08 -> 13:09] All right.
[13:09 -> 13:10] So I hope that helps.
[13:10 -> 13:11] I will see you in the next video.

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--- FULL TRANSCRIPT ---
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All right, this lesson is going to be pretty much what you need and what you don't. The title says it all. The reason why I want to cover this is because I think there's a lot of misconceptions when people are getting into a business or even people who haven't already established business that they think they always need more. And that don't mean more money or more clients. I mean more things. But what I want to go through real quick is let's just get started and talk about what you absolutely need and you will hear me say this word throughout the entire training. You do need to simplify. Okay. Keep it simple. You don't need a lot of fancy things. You're going to be approached by people calling you trying to sell you their business services. What you don't need is all of those services. You don't need every software package available to man. I'm going to show you just how slim. You can run a business and I do that because I don't need all these extra tools. Some of them nice to have. Some of them are. A lot of them I just don't need and I don't really want them. I don't want to pay a hundred dollars for software that I'm using five percent of. Right. So that's why I use a lot of spreadsheets, but it's easy for me. It's simple. You're going to be like, how do you run an agency with spreadsheets? You'll see. Because it's all that I need. But here is what you absolutely need to run your business. First you need a business name. Now this can be, this is your legal business name and they some people call it an assumed name. Now an assumed name is really the business name itself. It doesn't have to be what you're going to put on your business cards or your website. What it's going to be used for is basically just filing taxes and your legal business name. For example, my legal business name is Mancini Enterprises Inc. I haven't what's called an S Corp. You also need to figure out what kind of business you want to run. Like what business entity do you want an S Corp? Do you want a limited liability which is called an LLC? Do you just want a sole proprietorship? All of them have their advantages and disadvantages. I'm not the person to ask for that. That's something you should ask an accountant. You can write off different things for different entities. But you do need to figure out a business name. So like I said, it can be whatever you want to call it. They just call it an assumed name which is your business name. You can go through like for example on the Minnesota Secretary of State. You go through to register a business and it talks about, okay, you're going to need to create an online account. You are going to go to the business filings page. Like the business structure you would like. Business structure is your assumed name like an L or excuse me. Business structure is your LLC or whatever you want. Answer the questions about the nonprofit or professional status. Verify the name, right? Name availability, availability guidelines. That's where they would look for your assumed name. So once you do all that, this probably when I talk about guidelines of how long this will take depending on your state, I don't know. I do happen to know that in Minnesota, this took me, I don't know, 15 minutes. That's really all it needs to take. When it comes to figuring out the business name, it doesn't really matter. You can change it later if you want. But this is just what you need to set the business up. It's going to be the business name that you give to the bank when you want to set up a banking business bank account. So you don't have to put a ton of thought into it. Once again, mine is Manseenie Enterprises Inc. Not real fancy. The business license, that's all part of that process, right? So you will get your business license and your assumed name here. So at least in the United States, all you need to do to get your business license and your assumed name is find the Secretary of State for your state. Just type that in, you know, Secretary of State for Minnesota for business or something like that or Florida or wherever you live. Next, you need a tax ID. So this one, you can go tax ID number for business. It should be the first thing that comes up. IRS tax ID apply today. You literally click there. Okay. It's going to ask what type of business you set up. So that's why you have to complete the other step first. So this is the right order, right? Get your business name, your business license, your tax ID number. Once again, you have to be legal. You have to have a tax ID number and this will take you just a couple of minutes. I think you'll have the tax ID number within an hour of setting that up. As far as Costco is a tax ID number is free. A business license, it will depend on the type of business entity you set up and your state. For example, mine as an S corp, I think was something like $130 or $140 for the year. And it was, you know, it takes 15 minutes. The tax ID number is free. You can get that right away. You're going to need a domain name for your website. You know, mine happens to be manseanydigital.com. This you might have to put a little bit more work into. But one thing you can do is you can go through a Google and search domain name generator and you can go down to here like this one domain name generator. Now to give you expectation, this can take you down the rabbit hole. And let it. Okay. You do want a name that you're going to keep. You're going to be building a website. You don't want to have to change your domain name later. So do find a domain name that's going to encompass all of what you want to do. Manseany digital was about digital marketing. I chose that because it didn't matter what kind of digital marketing I did. If I did SEO or if I did Google ads or if I did social media or whatever, it would encompass that. You want to encompass what you're going to do. Maybe I would do something like the manseany agency. Right? That's simple. It's easy. It's not long. And it's something that I can find myself using forever to find out if it's available. Go to a place like that. Go Daddy. This is where I get all my domain names and I would type in something like manseanydigital.com. Right? Search domain. And you can see obviously it's taken, but they will give you some other ideas. Manseanydigital.net. Manseanydigital with a hyphen. Right? What I would suggest is sticking with the .coms as much as possible. And if you can't find what you're looking for, try adding certain words in front of it like the manseany digital agency or manseany digital agency, something like that. And I know it's important because you're going to have this for a long time, but you should be able to figure out a name for your agency pretty quick. Don't get cute with it. You don't, you know, don't get the best digital marketing agency on the planet.com. Right? Come up with something professional. So come up with something easy to remember and something as short as possible and try to get the .com. You do not need multiple domain names. You don't need manseanydigital.com and manseanydigital.net and manseanydigital.org. That is not going to help you at all. You just need one domain name. Don't think you have to buy all of them. You don't. Next, insurance. This is going to be really up to you. I have business insurance through, you know, the same people that we have our homeowners insurance through. And the reason why you want to have this is you want to make sure you're covered. If you are just going to be working out of your home like I am, I literally work out of a bedroom of my home. I don't have people coming and going. It's not like I have a storefront and if somebody walks in and the light fixture falls on their head, it's not like kind of insurance. What it is, is it covers me just in case anybody sues me. Now, I'm never going to get to that point because if somebody, if you know, one of their projects doesn't work, I'm just going to give them their money back. But this covers me for everything that you really don't expect. It's like when you buy car insurance, you don't expect to get into an accident. But if you do, you know that you're covered. You don't expect anything to happen bad with your business. But if it does, you know you're covered. And you can just get that by calling whoever does your car insurance or unless it's just unless all they offer is car insurance. But you can just look up in your local area type of business insurance. You know, most agencies do sell it. If they don't, they can at least forward you to someone who does. And it will be obviously more expensive the more coverage you need. If you need a million dollars in business insurance, it's going to be more expensive than somebody who doesn't. So I can't really give a ton of advice on that. But I would just something I would suggest. You do need a computer and you do need reliable internet access. If you are going to be constantly be battling with your internet provider because your internet needs to keep going out, maybe you should try and find an alternate company for that. Reliable you work online all day. That's all it is. You do need reliable internet access. I can't stress that enough. And two monitors. This isn't crucial. But when you are setting campaigns up and doing ads and things like that, it does help a lot. It's a little bit more efficient. Even if you only have a laptop, get an external monitor and you can plug that into your laptop so you use your laptop screen as one and another monitor. I mean, you can get them so inexpensive now. You don't even need to buy a new one. You can go to a pawn shop and just see what the monitor looks like and probably pick one up for 20, 30 bucks. So if that, you know, I know we have extra monitors just sitting around the house that I used to have, I used to use. So it's not crucial but something that might help you. Now what you don't need, what you don't need is to rent any space. You can do this business with a laptop. You can do it from a coffee shop. You can just do it from your kitchen table. You don't need to rent space for this business. I've never had any nor do I ever expect to. You don't need separate phone lines. Don't go out and buy a separate cell phone or call the phone company and say, I need to install a business line. You don't need to do that because what you can do nowadays is you can get a separate business number. You can get that number online. I'm going to show you how to do that. And what you're going to do is you're just going to forward that to your cell phone and you're going to be like, well, I get a lot of calls on my cell phone. I don't want a bunch of business calls coming in. That's just something you might need to get over. When people have separate phones, that's totally fine. I don't. I literally have all of my phone calls come to my cell phone. It's fine. What I do is I program my business number into my cell phone so that when anybody calls it, up pops my business name. So I can see that that's a business call. And if it's after hours and if I don't want to answer it, I'm not going to answer it. I can go to voicemail. But if it does, you know, if I am, you know, trying to get clients and I'm waiting for people to call me back and I see that number pop up, I'm ready to go. Like I stop what I'm doing and I put my sales hat on. So I'm going to show you how to do that. What you don't need, you don't need to know Google ads yet or completely. And what I mean by that is right now you don't need to know Google ads. Down the road, you're going to need to know something about it. You're going to have to be able to talk to clients and explain to them what's going on and how they work. You don't need to know everything about Google ads because if you are going to outsource this to an eight to somebody else, then you don't need to know that much about it, right? But you do need to know kind of the overall structure. You do need to know just kind of the, you know, entry level terminology and we'll teach you all that. But you don't need to know all the nooks and crannies of Google ads because believe me, there's a lot. Once again, I will add all my Google ads videos to this training going forward. But you don't need to know Google ads yet or completely. Okay. So keep that in mind. What you don't need, you don't need complexity. We're talking about running an entire business with a laptop and a cell phone. That is all that you need. Don't over complicate things. Don't put the cart before the horse. We're going to show you how to go out and find clients. We're going to show you how to build campaigns. We're going to show you some tools that will make it easier, but we are going to show you some options. We also are going to show you what you don't need to have. You don't need a ton of fancy software. You don't need to worry about going on hiring people right now. We are going to do lean and mean so you don't need complexity. All right. So I hope that helps. I will see you in the next video.

